Darling Soloutions are Seniors moving in residence or downsizing into a smaller dwelling. their goal is to help seniors and their families make a smooth transition moving to a new stage of their life.
The objective of this assignment was to learn how to rebrand a company’s logo and build the branding around it.
For my design I wanted the logo to give an indication to what they did while keeping the compassionate tone of the brand.
I was proud of the final design, the most challenging hurdle I had to over come in this project was coming up with a concept that would stand out amongst other packaging companies and show the brand’s personality.
I expanded on the brand by thinking of what an moving company would use their branding on.
Now that I had the logo I wanted to add some extra life to the project. That resulted in me deciding to make a logo reveal that the company could use in advertising on social media or television.
